Cookie Policy

Last updated: November 10, 2026

This Cookie Policy explains how Groundworks and its affiliates (“Groundworks,” “we,” “us,” or “our”) use cookies and similar technologies on Company websites that link to this Cookie Policy (the “Websites”). It forms part of our Privacy Policy, which provides additional information about our collection, use, disclosure, and retention of Personal Information and your privacy rights.

1. Cookies and Similar Technologies

Cookies are small text files stored on your browser or device when you visit a website. They allow a website or technology provider to recognize your browser or device, remember preferences, and collect information about website use. First-party cookies are set by the website you visit; third-party cookies are set by other providers. Session cookies generally expire when you close your browser, while persistent cookies remain until they expire or you delete them.

We also use pixels, tags, scripts, and similar technologies that collect information when a page or content loads or when you interact with it. Some of these technologies transmit information directly to a provider without storing a cookie on your device. References to cookies in this Cookie Policy include these similar technologies unless otherwise stated.

2. Information Collected and How We Use It

These technologies collect information such as your IP address, browser and operating system, device information, cookie and other online identifiers, approximate location, referring pages, pages viewed, visit dates and times, and interactions with our Websites, content, and advertisements. We and our providers may associate this information with other information collected from you or received from other sources.

We use this information to operate and secure the Websites, remember preferences, recognize returning visitors, understand usage patterns, diagnose technical problems, improve navigation and content, measure advertising effectiveness, and market our products and services.

We also use session replay and heatmap tools to understand how visitors use our Websites. These tools may record interactions such as mouse movements, scrolling, clicks, and keystrokes or entries in website fields, allowing us and our providers to review interactions and identify usability issues.

3. Categories of Technologies

Our cookie banner and preference center use three categories: Required, Functional, and Marketing. Required technologies support essential website functions, security, and the recording of privacy preferences. These technologies remain active regardless of cookie preference.

Functional technologies remember choices and support enhanced features, such as embedded video. They also help us understand how visitors reach and use our Websites, measure traffic, and improve performance and content. Disabling them may affect those features.

Marketing technologies help us and our advertising partners measure campaigns, credit calls and form submissions to the advertisement or page that led to them, and deliver advertising based on your interests and activity, including visits to our Websites. Partners may collect information about your activity over time and across other websites and services. Advertising may appear on other websites or, where described below, be delivered by mail.

The table below identifies the cookies and similar technologies used on our Websites, their providers, purposes, and duration. The technologies used vary by website and feature and not every technology listed below may be used on every page or during every visit.

Cookie or technology	Provider	Purpose	Duration
Consent and security zaraz-consent, consent-country, consent-gpc, notice_behavior, notice_preferences, notice_gdpr_prefs, cmapi_cookie_privacy, cmapi_gtm_bl, TAsessionID, __cf_bm, __cflb, _cfuvid, cf_clearance, cf_chl_*, _zaraz_google_consent_update (browser storage)	Groundworks, Cloudflare, TrustArc	Required: Essential website functions, security, load balancing, bot protection, and recording privacy preferences.	__cf_bm: 30 minutes cf_chl_*: a few minutes notice_behavior, TAsessionID, __cflb, _cfuvid: session consent-country, consent-gpc: 1 day Other TrustArc cookies: 13 months zaraz-consent, cf_clearance: up to 1 year
Cloudflare Zaraz (tag management) cf_zaraz_client, cfz_*, cfzs_*	Cloudflare	Required: We use Cloudflare Zaraz to load the analytics and advertising technologies in this table and to send some of their data from our servers. Zaraz stores identifiers for those technologies in first-party cookies. Each identifier follows the category of the technology it supports.	cfzs_*: session cf_zaraz_client, cfz_*: 1 year
Google Ads _gcl_au, _gcl_aw, _gcl_dc, IDE, test_cookie, NID	Google	Marketing: We use Google Ads to measure advertising and show advertisements to people who have visited our Websites, including on Google and other websites. Google may use cookies and similar technologies for these purposes. You can manage Google advertising preferences through Google’s advertising settings.	test_cookie: 15 minutes _gcl_au, _gcl_aw, _gcl_dc: 90 days NID: 6 months IDE: 13 months
Google Analytics _ga, _ga_<ID>, ga4UserId	Google	Functional: We use Google Analytics to understand website traffic and interactions and improve our Websites. For information about Google’s processing of data from websites using its services, see How Google uses information from sites or apps that use our services.	_ga, _ga_<ID>, ga4UserId: 2 years
Postie No cookies or pixels. Information is sent to Postie by secure file transfer (SFTP).	Postie	Marketing: We work with Postie to use information about visits to our Websites, including pages viewed, to support direct mail advertising. This may involve associating website activity with a mailing address so we can send advertising relevant to the products or services viewed. See Postie’s Privacy Policy and privacy choices for information about Postie’s practices and available choices. You may also contact us using the information below about Groundworks direct mail preferences.	Not applicable
YouTube YSC, VISITOR_INFO1_LIVE, VISITOR_PRIVACY_METADATA, __Secure-ROLLOUT_TOKEN	Google / YouTube	Marketing: We embed YouTube content on our Websites. When that content loads or you interact with it, Google may receive information about your device and activity and use cookies or similar technologies. If you are signed into Google, this activity may be associated with your account, depending on your settings. See Google’s Privacy Policy and YouTube’s Terms of Service.	YSC: session Others: 6 months
Microsoft Advertising (Bing) _uetsid, _uetvid, MUID, MR, SRM_B	Microsoft	Marketing: Measures results of Bing ads and shows ads to past visitors.	_uetsid: 1 day MR: 7 days MUID, SRM_B, _uetvid: 13 months
Meta Pixel _fbp, _fbc, fr, multiFbc (browser storage)	Meta	Marketing: Measures Facebook and Instagram ads and shows ads to past visitors. Some conversion data, which may include hashed contact details you submit, is sent from our servers.	All: 90 days
Reddit Pixel _rdt_uuid, _rdt_em, _rdt_pn, rbu, rdt_xid (browser storage)	Reddit	Marketing: Measures Reddit ads and builds audiences of visitors. Some conversion data, which may include hashed contact details you submit, is sent from our servers.	_rdt_uuid, _rdt_em, _rdt_pn: 90 days rbu: 13 months
TikTok and Nextdoor Server-side conversion events	TikTok, Nextdoor	Marketing: Measures TikTok and Nextdoor ads. Conversion data, which may include hashed contact details you submit, is sent from our servers.	No cookie observed
AdRoll __adroll_fpc, __ar_v4, __adroll, __adroll_shared, receive-cookie-deprecation, adroll_* (browser storage)	NextRoll	Marketing: Shows ads to past visitors on other websites and measures results.	adroll_* storage: session __adroll_fpc, __ar_v4: 1 year __adroll, __adroll_shared, receive-cookie-deprecation: 13 months
Criteo cto_bundle, uid, criteo-id5id-fast-track (browser storage)	Criteo	Marketing: Shows ads to past visitors on other websites and measures results.	All: 13 months
Outbrain __obref, obuid	Outbrain	Marketing: Measures Outbrain ads and builds audiences of visitors.	obuid: 3 months __obref: 1 year
InnovidXP (TVSquared) _tq_id.<ID>	Innovid	Marketing: Measures how TV and streaming ads drive website visits.	2 years
tvScientific Pixel (tvspix.com)	tvScientific	Marketing: Measures how connected-TV ads drive website visits.	No cookie observed
Roku Advertising wfivefivec, match* (w55c.net), __rkp, tags (ravm.tv)	Roku	Marketing: Measures streaming-TV ads and builds audiences of visitors.	match*: 30 days __rkp: 1 year wfivefivec: 13 months
Pandora, AdXcel, Elevate, Net Conversion, and Accretive Media Pixels (adxcel-ec2.com, cloudfront.net, net-conversion.com, go2cloud.org)	ArtsAI, AdXcel, Elevate, Net Conversion, Accretive Media	Marketing: Measures audio, streaming, display, and out-of-home ads and the website visits they drive.	No cookie observed
Viant, IQM, Magellan AI cu (ipredictive.com), iqm.retarget.uid and partner match cookies (iqm.com), arc_id (mgln.ai)	Viant, IQM, Magellan AI	Marketing: Measures programmatic, audio, and podcast ads.	IQM cookies: up to 30 days arc_id: 60 days cu: 1 year
OpenAI Ads (Aematic) __oppref, oaiq_cs, _ae_did, _ae_sid	OpenAI, Aematic	Marketing: Measures results of our ads in ChatGPT.	oaiq_cs: session _ae_sid: 1 day _ae_did, __oppref: up to 13 months
Ad partners (ID matching) ID5, LiveRamp, The Trade Desk, Xandr, PubMatic, Magnite, Index Exchange, OpenX, Taboola, TripleLift, Equativ, BidSwitch, Improve Digital, Tapad, Bombora, Eyeota, Seedtag, Teads, Nexxen, Media.net, Sovrn, MediaMath, Beeswax, Zeta Global, Lotame, TransUnion, Adobe, Oracle, LiveIntent, Nielsen, MediaWallah, Mediavine, Revcontent, Nativo, Amazon Ads, Smaato, MobileFuse, OneTag, Aniview, Beachfront, TPMN, Colombia, Dailymotion	Various	Marketing: Partners of our ad providers may set or match their own IDs so ads can be shown and measured across websites.	Set by each partner, from 1 day to 13 months
LinkedIn bcookie, lidc, li_sugr	LinkedIn	Marketing: Measures LinkedIn ads and builds audiences of visitors.	lidc: 1 day li_sugr: 90 days bcookie: 1 year
CallTrackingMetrics __ctmid, ct<ID>, __ctm*, _ctm_*, ctm_click_ids_* (browser storage)	CallTrackingMetrics	Marketing: Shows tracking phone numbers and links calls and forms to the ad or page that led to them.	ct<ID>: session __ctmid: 1 day Browser storage: up to 30 days
Vimeo and Google Maps vuid, NID	Vimeo, Google	Functional (Vimeo) and Marketing (Google Maps): Shows embedded videos and maps.	NID: 6 months vuid: 2 years
Better Business Bureau seal Accreditation badge (seal-norfolk.bbb.org)	BBB	Functional: Shows our Better Business Bureau accreditation badge.	Set by BBB, up to 13 months
Microsoft Clarity (session replay and heatmaps) _clck, _clsk, _cltk, CLID, MUID, MR, SM, ANONCHK	Microsoft	Functional: Records clicks, taps, scrolling, mouse movement, text entered, and pages as displayed to create session recordings and heatmaps that help us fix usability issues. Only a random sample of visits is recorded.	_cltk, SM: session ANONCHK: 10 minutes _clsk: 1 day MR: 7 days _clck, CLID: 1 year MUID: 13 months
Crazy Egg (heatmaps and recordings) _ce.s, _ce.clock_data, cebs, cebsp_	Crazy Egg	Functional: Creates heatmaps, scroll maps, and recordings of clicks, scrolling, and mouse movement to improve page layout. Only a random sample of visits is recorded.	cebs, cebsp_: session _ce.clock_data: 1 day _ce.s: 1 year
Datadog _dd_s, _dd_s_v2, _dd_tab_id (browser storage)	Datadog	Functional: Monitors page speed and errors. Records about 5% of visits at random; text typed into forms is masked.	_dd_tab_id: session _dd_s, _dd_s_v2: up to 1 year. A monitoring session ends after 4 hours or after 15 minutes of inactivity.
Cloudflare Web Analytics No cookies	Cloudflare	Functional: Measures page speed and traffic.	None
Groundworks analytics pageviewCount, session_start_mil, referral_user, _sp_id, lastExternalReferrer, lastExternalReferrerTime (browser storage)	Groundworks	Marketing: Counts page views and records how you arrived so leads can be credited to marketing sources.	Browser storage: until you clear it pageviewCount, session_start_mil: 30 days referral_user: up to 13 months _sp_id: 2 years
Groundworks conversion matching userEmail, userPhone	Groundworks	Marketing: After you submit a form, stores the email address and phone number you entered so our advertising partners can match the form submission to an ad.	30 days

4. Your Choices

A. Cookie preferences. You can manage nonessential technologies through our cookie banner and preference center, accessible through Your Privacy Choices. You can return to the preference center to change your choices or withdraw consent. Disabling some technologies may affect website features.

B. Sale, Sharing, and Targeted Advertising. Our disclosure of Personal Information to advertising and analytics partners may constitute a sale or sharing of Personal Information or targeted advertising under applicable state privacy laws. You may opt out through Your Privacy Choices. For additional information and request methods, see the Privacy Rights section of our Privacy Policy. An advertising opt-out does not eliminate all advertising; you may continue to see advertisements that are not based on cross-site activity.

C. Global Privacy Control. We recognize and honor applicable opt-out preference signals, including Global Privacy Control (GPC), as requests to opt out of the sale or sharing of personal information and targeted advertising where required by applicable law. The signal applies to the browser or device sending it and, when we can associate it with you, to the associated personal information as required by applicable law. You can enable GPC in a supporting browser or extension. We do not separately respond to legacy Do Not Track signals.

D. Browser settings. Most browsers let you delete or block cookies through their settings. Blocking cookies may not prevent all other tracking technologies from operating. Browser-based preferences may need to be set separately for each browser or device, and deleting cookies may remove saved preferences. These browser controls are additional to the choices available directly from us.

5. Cookie Duration and Information Retention

Cookie durations vary by provider and purpose and are listed in the table above. The expiration or deletion of a cookie does not automatically delete information already collected through it. Our retention of that information is described in the Retention section of our Privacy Policy. Providers’ retention practices are described in their respective privacy notices.

6. Changes to this Cookie Policy

We may update this Cookie Policy to reflect changes in our technologies or practices. We will post the revised policy here and update the date above. Where required, we will provide additional notice or obtain consent.

7. Contact Us

For questions about this Cookie Policy or to exercise privacy rights, please complete our Privacy Rights form or contact our Privacy Officer at [email protected] or write to Groundworks, 1741 Corporate Landing Parkway, Virginia Beach, Virginia 23454. Additional request methods are available in “Exercising Your Data Subject Rights” section of our Privacy Policy.